Cylon Philosophy as Applied to Direct Mail Marketing

Don’t know if you’ve been keeping up with Battlestar Galactica, but you may have noticed the following recurring phrase: “All this has happened before, and will happen again.”

Cylon Philosophy as Applied to Direct Mail Marketing

This is pretty much the way of things in life, fiction, and in marketing of all sorts. Direct mail marketing might have been presumed to have gone the way of the “Toasters” – the original Cylons – obsolete.

Direct Mail Marketing On Earth

But direct mail never really went away. Direct mail marketing to potential customers is still a viable marketing technique. Direct mail can be customized to specific neighborhoods, districts, zips, as well as to specific economies and interests.

Direct mail marketing has an additional advantage in tough economic times – customers are more willing to carefully consider mail containing coupons than they might be in more affluent times. Direct mail marketing is obviously a great way to get the coupon directly into the hands of customers.

You can get a little expansive with direct mail, unlike the rigid constraints imposed upon radio or television advertisements. Direct mail can contain far more information, and consumers may well pay more attention, as they can pick up your direct mail postcard at their leisure and read it all through

In troublesome times, consumers tend to take emotional solace in tradition, making them more likely to celebrate holidays and events and thus more likely to look twice at the coupon in your direct mail postcard.

All this has happened before and will happen again – applies to direct mail marketing as well as to the destinies of humans and robots.

Check out marketing assistance, direct mail for franchises for more information.