Cylon Philosophy as Applied to Direct Mail Marketing

Don’t know if you’ve been keeping up with Battlestar Galactica, but you may have noticed the following recurring phrase: “All this has happened before, and will happen again.”

Cylon Philosophy as Applied to Direct Mail Marketing

This is pretty much the way of things in life, fiction, and in marketing of all sorts. Direct mail marketing might have been presumed to have gone the way of the “Toasters” – the original Cylons – obsolete.

Direct Mail Marketing On Earth

But direct mail never really went away. Direct mail marketing to potential customers is still a viable marketing technique. Direct mail can be customized to specific neighborhoods, districts, zips, as well as to specific economies and interests.

Direct mail marketing has an additional advantage in tough economic times – customers are more willing to carefully consider mail containing coupons than they might be in more affluent times. Direct mail marketing is obviously a great way to get the coupon directly into the hands of customers.

You can get a little expansive with direct mail, unlike the rigid constraints imposed upon radio or television advertisements. Direct mail can contain far more information, and consumers may well pay more attention, as they can pick up your direct mail postcard at their leisure and read it all through

In troublesome times, consumers tend to take emotional solace in tradition, making them more likely to celebrate holidays and events and thus more likely to look twice at the coupon in your direct mail postcard.

All this has happened before and will happen again – applies to direct mail marketing as well as to the destinies of humans and robots.

Check out marketing assistance, direct mail for franchises for more information.

Franchises, the down economy, and direct mail marketing

Franchises, the down economy, and direct mail marketing

In questionable economic times, people tend to roll back to dependable stuff and to distrust innovation. Like most things people tend to do, there are both bad and good elements.

When it comes to marketing, direct mail is a longstanding, proven method. Direct mail marketing is easily targeted to specific communities, great for local businesses and franchises.

So, rolling back to proven direct mail marketing techniques is a good thing.

Distrusting innovation, however, can be problematic; for business owners already wary of anything involving the Internet, which can seem ephemeral and mystical, ignoring new marketing techniques can leave the business behind when the economy improves.

In an unhappy economy, prices for just about everything a business tends to need are generally lower, and though it may go against instinct, it’s actually a good time to innovate.

The Direct Mail Combo Platter

Direct mail marketing combined with modern data techniques can be pretty nifty; for those companies who dare to innovate during hard times, the combination of moving electrons and direct mail can be an exciting prospect.

Some of us can remember when demographic research for direct mail marketing was done at the library with reference books, telephone books, and a yellow legal pad.

Direct Mail Starship

If databases make your direct mail marketing campaign about a thousand times easier, why not boldly go?