Franchises, the down economy, and direct mail marketing

Franchises, the down economy, and direct mail marketing

In questionable economic times, people tend to roll back to dependable stuff and to distrust innovation. Like most things people tend to do, there are both bad and good elements.

When it comes to marketing, direct mail is a longstanding, proven method. Direct mail marketing is easily targeted to specific communities, great for local businesses and franchises.

So, rolling back to proven direct mail marketing techniques is a good thing.

Distrusting innovation, however, can be problematic; for business owners already wary of anything involving the Internet, which can seem ephemeral and mystical, ignoring new marketing techniques can leave the business behind when the economy improves.

In an unhappy economy, prices for just about everything a business tends to need are generally lower, and though it may go against instinct, it’s actually a good time to innovate.

The Direct Mail Combo Platter

Direct mail marketing combined with modern data techniques can be pretty nifty; for those companies who dare to innovate during hard times, the combination of moving electrons and direct mail can be an exciting prospect.

Some of us can remember when demographic research for direct mail marketing was done at the library with reference books, telephone books, and a yellow legal pad.

Direct Mail Starship

If databases make your direct mail marketing campaign about a thousand times easier, why not boldly go?