Franchise and Undeserved Bad Raps
Unfortunately, it’s true that sometimes the notion of franchise will have connotations of boring, vanilla, too-plain.
Franchise in the Movies
Like in the movie “Empire Records” where the fab small record store fights to resist becoming a supposedly evil franchise. The kids in the movie are missing a big point – most franchises are individualized to a degree; it’s certainly possible for a cute store to become a franchise of a big chain without losing all personality.
Advantages of Franchise:
· Name Recognition: I mean, “Empire Records” could be a data storage service, couldn’t it?
· Lower risk of failure: a franchise can build on the successes of the franchisor
· Training and management: a franchise reaps the benefits of a much larger knowledge base.
· Bulk Purchases: a franchise gains from corporate numbers – volume buyers get better discounts.
· Marketing – This is a big one – corporations can afford to design and implement the marketing for all its franchises, taking a huge responsibility from each franchise location.
Franchise Reality
While it is true that some franchises will straight-jacket all the individuality out of a concern, the sheer volume of available franchises means that, with proper research and care, it’s possible to find a franchise situation that suits your personal degree of franchise-individuality / franchise-personality / franchise-crazy swinging style.
Franchise, Franchisee, Franchisor
Don’t forget to consider turning your own business into a franchise for others to buy into – maybe businesses should be copying You!
Check out marketing assistance, direct mail for franchises for more information.
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