Franchise And the apocalypse…
Questionable economic times put me in mind of apocalyptic novels. My favorites, Alas, Babylon and Lucifer’s Hammer make the big point that it’s people with control of their own small business – can you say franchise – who have the best chance of survival.
Because having control of your own small team of well-trained, hard-working people who you’ve chosen to help run your franchise is a big step up.
Franchise and The Big Comet…
Say the big comet hits unexpectedly, and you and your franchise team are working a typical day. You’ve got a pool of people already practiced at working together, with a variety of skills, AND a supply of coffee, which will make you king in a post-apocalyptic environment.
Franchise and Pandemic…
Stephen King’s The Stand, right? Millions fall, but you and your franchise team are running a yacht service out of the Gulf of Mexico – you’ve got fishing gear and strong people; you’ve got a better chance than most.
Franchise and Nuclear Destruction….
Basically, no more electricity for awhile, Alas, Babylon, but with your barbeque franchise, you’ve got the tools to cook with fire, and you’ve got your franchise team of employees who are accustomed to hard work and irritable, hungry people.
Franchise and the e-bomb thingie
Nothing electrical at all, but with your furniture repair business you’ve got building skills and your franchise team of craftsmen – you’re golden!
Check out marketing assistance, direct mail for franchises for more information.
Showing posts with label direct mail marketing. Show all posts
Showing posts with label direct mail marketing. Show all posts
Saturday, March 28, 2009
Monday, March 16, 2009
Hellow Franchise! Own Your Own!
Hello, Franchise! Part II
Bye, bye, old job, hello franchise – sing to “Mary Had a Little Lamb” – bye, bye, old job, hello franchise, hello franchise, hello franchise, bye, bye old job, hello franchise, where you own your own.
Hello, Franchise! Where You Own Your Own!
Hey, some of us have lived being an employee under Michael Scott, from “The Office” fame. I personally was supervised by a Michael with all the badness and none of the redeeming simple-but-well-meaning virtues Steve Carrell portrays so winningly.
But now you can leave all that behind you. Honestly, it won’t take long to find a franchise opportunity to pique your interest; just take a deep breath and start on your research.
Here’s another good franchise site, maintained by USA Today: http://usatoday.franchisesolutions.com/top_franchises_info.cfm
Oooh! You can get into the cruise industry, barbeque, internet, hardware, furniture repair, video games, salad! Seems to be a franchise for any and all tastes and talents.
When you own your own franchise, there is no Michael Scott; it’s all Jim and Pam; hire your own folk, willing to work a full day for a day’s pay. I can imagine it all now, me, Jim and Pam, running a franchise cruise line out of a lovely tropical city; or a barbeque franchise out of an adorable Texas town… Ahh, the franchise life.
Check out franchise marketing assistance, direct mail for franchises for more information.
Bye, bye, old job, hello franchise – sing to “Mary Had a Little Lamb” – bye, bye, old job, hello franchise, hello franchise, hello franchise, bye, bye old job, hello franchise, where you own your own.
Hello, Franchise! Where You Own Your Own!
Hey, some of us have lived being an employee under Michael Scott, from “The Office” fame. I personally was supervised by a Michael with all the badness and none of the redeeming simple-but-well-meaning virtues Steve Carrell portrays so winningly.
But now you can leave all that behind you. Honestly, it won’t take long to find a franchise opportunity to pique your interest; just take a deep breath and start on your research.
Here’s another good franchise site, maintained by USA Today: http://usatoday.franchisesolutions.com/top_franchises_info.cfm
Oooh! You can get into the cruise industry, barbeque, internet, hardware, furniture repair, video games, salad! Seems to be a franchise for any and all tastes and talents.
When you own your own franchise, there is no Michael Scott; it’s all Jim and Pam; hire your own folk, willing to work a full day for a day’s pay. I can imagine it all now, me, Jim and Pam, running a franchise cruise line out of a lovely tropical city; or a barbeque franchise out of an adorable Texas town… Ahh, the franchise life.
Check out franchise marketing assistance, direct mail for franchises for more information.
Hello, Franchise!
Hello, Franchise
Clichés turn into clichés for a reason. Lemon into lemonade. Bye, bye, old job; Hello, Franchise.
If you’re out of a job, best advice is to allow yourself a day or two of depression and panic and then to get going. Segue – surf YouTube and then gradually start looking at sites to help your job search.
Hello, Franchise
But consider creating your own job that you have full control over – can you say Hello, Franchise? Start at http://www.fbr50.com/ Franchise Business Review.
The current homepage reflects a survey of happy franchise owners, the most popular and successful – take a look-see. Some franchise opportunities exist for a very minimal investment – some as low as $4,000 - $8,000! Hello, Franchise!
And it’s likely that even a cursory review of these franchise opportunities will re-awaken some long-lost interest – well, pretzels, certainly, who wouldn’t want a pretzel franchise, but also using your sports abilities to train adults or children; using computer talents to fix computers for money.
Hello, Franchise!
Think of it – spending your time using your sports skills and your skills dealing with kids, out in the open air, actually playing for a living. Bye, bye, old job; Hello, Franchise.
Check out franchise, marketing assistance, direct mail for franchises for more information.
Clichés turn into clichés for a reason. Lemon into lemonade. Bye, bye, old job; Hello, Franchise.
If you’re out of a job, best advice is to allow yourself a day or two of depression and panic and then to get going. Segue – surf YouTube and then gradually start looking at sites to help your job search.
Hello, Franchise
But consider creating your own job that you have full control over – can you say Hello, Franchise? Start at http://www.fbr50.com/ Franchise Business Review.
The current homepage reflects a survey of happy franchise owners, the most popular and successful – take a look-see. Some franchise opportunities exist for a very minimal investment – some as low as $4,000 - $8,000! Hello, Franchise!
And it’s likely that even a cursory review of these franchise opportunities will re-awaken some long-lost interest – well, pretzels, certainly, who wouldn’t want a pretzel franchise, but also using your sports abilities to train adults or children; using computer talents to fix computers for money.
Hello, Franchise!
Think of it – spending your time using your sports skills and your skills dealing with kids, out in the open air, actually playing for a living. Bye, bye, old job; Hello, Franchise.
Check out franchise, marketing assistance, direct mail for franchises for more information.
Wednesday, March 4, 2009
Direct Mail Will Never Go Out of Style - The Old Songs
Direct mail will never go out of style, and the reason is the effectiveness of song lyrics. What good is “She sent me an email; said she couldn’t live without me no more…” No, no, it has to be direct mail; she sent me a letter.
Direct Mail and Mr. Postman
Direct mail will never go out of style. What good is “Please, please, Mr. e-mail server administrator….” No, no, it has to be direct mail; please Mr. Postman.
Direct mail will never go out of style. What good is “I’m going to sit right down and text myself a text message and make believe it came from you….” No, no, it has to be direct mail; write myself a letter.
Direct Mail Train
Direct mail will never go out of style. What good is, well, what can you even do with “till the mail train comes back, rollin in my sweet baby’s arms?” Till POP3 ports back to 110? No, no, it has to be direct mail, the direct mail train.
Direct mail will never go out of style. What good is, “Just ftp our electronic messages to the county jail domain….” No, no, it has to be direct mail; send our mail to the Tijuana jail.
You gotta be convinced now. Check out marketing assistance, direct mail for franchises for more information.
Direct Mail and Mr. Postman
Direct mail will never go out of style. What good is “Please, please, Mr. e-mail server administrator….” No, no, it has to be direct mail; please Mr. Postman.
Direct mail will never go out of style. What good is “I’m going to sit right down and text myself a text message and make believe it came from you….” No, no, it has to be direct mail; write myself a letter.
Direct Mail Train
Direct mail will never go out of style. What good is, well, what can you even do with “till the mail train comes back, rollin in my sweet baby’s arms?” Till POP3 ports back to 110? No, no, it has to be direct mail, the direct mail train.
Direct mail will never go out of style. What good is, “Just ftp our electronic messages to the county jail domain….” No, no, it has to be direct mail; send our mail to the Tijuana jail.
You gotta be convinced now. Check out marketing assistance, direct mail for franchises for more information.
Friday, February 13, 2009
Cylon Philosophy as Applied to Direct Mail Marketing
Don’t know if you’ve been keeping up with Battlestar Galactica, but you may have noticed the following recurring phrase: “All this has happened before, and will happen again.”
Cylon Philosophy as Applied to Direct Mail Marketing
This is pretty much the way of things in life, fiction, and in marketing of all sorts. Direct mail marketing might have been presumed to have gone the way of the “Toasters” – the original Cylons – obsolete.
Direct Mail Marketing On Earth
But direct mail never really went away. Direct mail marketing to potential customers is still a viable marketing technique. Direct mail can be customized to specific neighborhoods, districts, zips, as well as to specific economies and interests.
Direct mail marketing has an additional advantage in tough economic times – customers are more willing to carefully consider mail containing coupons than they might be in more affluent times. Direct mail marketing is obviously a great way to get the coupon directly into the hands of customers.
You can get a little expansive with direct mail, unlike the rigid constraints imposed upon radio or television advertisements. Direct mail can contain far more information, and consumers may well pay more attention, as they can pick up your direct mail postcard at their leisure and read it all through
In troublesome times, consumers tend to take emotional solace in tradition, making them more likely to celebrate holidays and events and thus more likely to look twice at the coupon in your direct mail postcard.
All this has happened before and will happen again – applies to direct mail marketing as well as to the destinies of humans and robots.
Check out marketing assistance, direct mail for franchises for more information.
Cylon Philosophy as Applied to Direct Mail Marketing
This is pretty much the way of things in life, fiction, and in marketing of all sorts. Direct mail marketing might have been presumed to have gone the way of the “Toasters” – the original Cylons – obsolete.
Direct Mail Marketing On Earth
But direct mail never really went away. Direct mail marketing to potential customers is still a viable marketing technique. Direct mail can be customized to specific neighborhoods, districts, zips, as well as to specific economies and interests.
Direct mail marketing has an additional advantage in tough economic times – customers are more willing to carefully consider mail containing coupons than they might be in more affluent times. Direct mail marketing is obviously a great way to get the coupon directly into the hands of customers.
You can get a little expansive with direct mail, unlike the rigid constraints imposed upon radio or television advertisements. Direct mail can contain far more information, and consumers may well pay more attention, as they can pick up your direct mail postcard at their leisure and read it all through
In troublesome times, consumers tend to take emotional solace in tradition, making them more likely to celebrate holidays and events and thus more likely to look twice at the coupon in your direct mail postcard.
All this has happened before and will happen again – applies to direct mail marketing as well as to the destinies of humans and robots.
Check out marketing assistance, direct mail for franchises for more information.
Monday, February 2, 2009
Franchises, the down economy, and direct mail marketing
Franchises, the down economy, and direct mail marketing
In questionable economic times, people tend to roll back to dependable stuff and to distrust innovation. Like most things people tend to do, there are both bad and good elements.
When it comes to marketing, direct mail is a longstanding, proven method. Direct mail marketing is easily targeted to specific communities, great for local businesses and franchises.
So, rolling back to proven direct mail marketing techniques is a good thing.
Distrusting innovation, however, can be problematic; for business owners already wary of anything involving the Internet, which can seem ephemeral and mystical, ignoring new marketing techniques can leave the business behind when the economy improves.
In an unhappy economy, prices for just about everything a business tends to need are generally lower, and though it may go against instinct, it’s actually a good time to innovate.
The Direct Mail Combo Platter
Direct mail marketing combined with modern data techniques can be pretty nifty; for those companies who dare to innovate during hard times, the combination of moving electrons and direct mail can be an exciting prospect.
Some of us can remember when demographic research for direct mail marketing was done at the library with reference books, telephone books, and a yellow legal pad.
Direct Mail Starship
If databases make your direct mail marketing campaign about a thousand times easier, why not boldly go?
In questionable economic times, people tend to roll back to dependable stuff and to distrust innovation. Like most things people tend to do, there are both bad and good elements.
When it comes to marketing, direct mail is a longstanding, proven method. Direct mail marketing is easily targeted to specific communities, great for local businesses and franchises.
So, rolling back to proven direct mail marketing techniques is a good thing.
Distrusting innovation, however, can be problematic; for business owners already wary of anything involving the Internet, which can seem ephemeral and mystical, ignoring new marketing techniques can leave the business behind when the economy improves.
In an unhappy economy, prices for just about everything a business tends to need are generally lower, and though it may go against instinct, it’s actually a good time to innovate.
The Direct Mail Combo Platter
Direct mail marketing combined with modern data techniques can be pretty nifty; for those companies who dare to innovate during hard times, the combination of moving electrons and direct mail can be an exciting prospect.
Some of us can remember when demographic research for direct mail marketing was done at the library with reference books, telephone books, and a yellow legal pad.
Direct Mail Starship
If databases make your direct mail marketing campaign about a thousand times easier, why not boldly go?
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